A museum and interactive attraction at the epicenter of tourism in LA with a multilevel public space. Located in the heart of Hollywood on the famed strip of Hollywood Boulevard adjacent to the Chinese Theater, this museum and interactive attraction exhibits historical and contemporary celebrities as full size 'wax portraits'.
Designed to accommodate one million visitors a year it is situated adjacent to the Dolby Theater (home of the Academy Awards) at the epicenter of tourism in Los Angeles, with 5 million visitors a year.
Public space shaped by the new building can accommodate hundreds at a time and increase their dwell time from minutes to hours. This iconic building and symbol strengthens the urban public space on Hollywood Boulevard creating a public square for crowds to gather while going to the movies, shopping, dining, and walking.